Alegria

Rok On.

Alegria

Leveling up the next generation rocker outsole

Design • Social • Video • Animation • Strategy

Alegria

Leveling up the next generation rocker outsole

Design • Social • Video • Animation • Strategy

Rok the Day, Your Way!

From photo to video to social we had Alegria covered for their launch. Mind & Mill gave them a detailed focused strategy so that they were ready to launch the next rocker outsole technology.

Rok the Day, Your Way!

From photo to video to social we had Alegria covered for their launch. Mind & Mill gave them a detailed focused strategy so that they were ready to launch the next rocker outsole technology.

Rok the Day, Your Way!

From photo to video to social we had Alegria covered for their launch. Mind & Mill gave them a detailed focused strategy so that they were ready to launch the next rocker outsole technology.

Animated Logo

On top of that, we animated the logo for the RoknSok shoe line.

Animated Logo

On top of that, we animated the logo for the RoknSok shoe line.

Animated Logo

On top of that, we animated the logo for the RoknSok shoe line.

On top of that, we animated the logo for the RoknSok shoe line.

Animated Logo

Animated Logo

A Rokin' shoe needed some rolling animation. We animated the shoe line's logo with a smooth rollout to emulate the feeling and purpose of the shoe!

Animated Logo

A Rokin' shoe needed some rolling animation. We animated the shoe line's logo with a smooth rollout to emulate the feeling and purpose of the shoe!

Photography

Rok n Roll was designed to meet the needs of today's hardworking professional women to adventure seekers forever on the go. Our approach for photography was to capture the various ways you can Rok the day, your way.

Photography

Rok n Roll was designed to meet the needs of today's hardworking professional women to adventure seekers forever on the go. Our approach for photography was to capture the various ways you can Rok the day, your way.

Photography

Rok n Roll was designed to meet the needs of today's hardworking professional women to adventure seekers forever on the go. Our approach for photography was to capture the various ways you can Rok the day, your way.

Tiktok

Like 👍🏻, Comment 💬, Share ↪️ or Follow ✅ When creating social content we built templates and filmed videos to cover a variety of content i.e. nurse testimonials, focused shoe features, new technology and more. In addition to designing launch templates we built out a strategic plan for their TikTok. As we built out Alegria’s TikTok account, we followed strategies for trending challenges, music, types of content, and posting themes to grow awareness not only for their new Rok n Roll shoe launch but for the overall company as well.

Video + 3D

Redefining comfort & support! We worked to provide an informative, yet stylized video and 3D rendering focusing on highlighting the Rok n Roll shoe features, the new outsole technology, and how you can rok the day your way!

Video + 3D

Redefining comfort & support! We worked to provide an informative, yet stylized video and 3D rendering focusing on highlighting the Rok n Roll shoe features, the new outsole technology, and how you can rok the day your way!

Video + 3D

Redefining comfort & support! We worked to provide an informative, yet stylized video and 3D rendering focusing on highlighting the Rok n Roll shoe features, the new outsole technology, and how you can rok the day your way!